My Baby & Me Provider Portal

Drinking during pregnancy is the leading preventable cause of birth defects.

  • The CDC estimates that about 1 in 13 pregnant women reported drinking alcohol in the past 30 days1, and SAHMSA estimates that 1 in 10 women drank during their first trimester.2
  • Drinking during pregnancy is the leading known cause of birth defects and is associated with a host of poor birth outcomes including low birth weight, prematurity, miscarriage, and stillbirth.3

Fetal alcohol spectrum disorders (FASDs) are 100% preventable. As a prenatal care provider, you are in a unique position to help women stop or significantly reduce their alcohol consumption during pregnancy, resulting in healthier women and healthier children.

What is My Baby & Me?
My Baby & Me is a program that helps Wisconsin women have healthy, alcohol-free pregnancies. The program trains prenatal care providers to address prenatal alcohol use using a three-part approach:

  • Screen. Complete a short, 3-question prenatal alcohol screening with all pregnant women.
  • Educate. Educate women using the 3 key FASD prevention messages.
    • Any alcohol that a pregnant women consumes is passed along to her baby.
    • Alcohol use during pregnancy is the leading preventable cause of birth defects.
    • There is no known safe amount, time, or type of alcohol to drink during pregnancy.
  • Refer. Refer interested women to the Wisconsin Women’s Health Foundation (WWHF) where they will be offered participation in a phone-based education program. Participants receive individualized, evidence-based education and counseling with a trained pregnancy educator. They will also earn gift cards for participating.

Benefits to Prenatal Care Providers
Participating My Baby & Me providers and sites receive the following free services:

  • Training on the best practices in FASD prevention
  • Screening tools, educational materials, and incentive gifts for My Baby & Me participants
  • Individualized counseling and education for patients who choose to enroll in My Baby & Me
  • Site-specific reports on program participation and outcomes

Here’s what current My Baby & Me providers are saying:

“It makes me feel more confident addressing alcohol use.”

“It adds credibility to my teaching. Women realize it isn’t just them, but many others have similar challenges.”

Take the Next Step
To learn more about becoming a My Baby & Me provider, contact Program Coordinator, Chelsea Stover at 1-800-448-5148 ext. 118 or by email at: cstover@wwhf.org.


  1. Centers for Disease Control and Prevention. 2010. Preventing Major Birth Defects Associated with Maternal Risk Factors. www.cdc.gov/ncbddd/aboutus/birthdefects-bd-maternal.html
  2. Substance Abuse & Mental Health Services Administration. 2013. Report on Pregnancy and Alcohol. www.samhsa.gov/data/spotlight/spot123-pregnancy-alcohol-2013.pdf
  3. National Institute on Alcohol Abuse and Alcoholism. Prenatal Alcohol Exposure and Miscarriage, Stillbirth, Preterm Delivery, and Sudden Infant Death Syndrome. Alcohol Research & Health, Volume 34, Issue Number 1