First Breath’s Success

The First Breath Program continues to excel in its efforts to help pregnant women in Wisconsin quit smoking.

  • Over 13,000 women have participated in First Breath since 2000.
  • 65% of participants abstain, quit or cut down on their tobacco use.
  • Of the women who have completed three First Breath sessions:
    • an average of 35% remained smoke free or quit during their pregnancy,
    • an average of 30% were able to reduce their tobacco use.

Read Abby’s Success Story

Read Mao’s Success Story

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