First Breath’s Success
The First Breath Program continues to excel in its efforts to help pregnant women in Wisconsin quit smoking.
- Over 15,000 women have participated in First Breath since 2000.
- 85% of participants abstain, quit or cut down on their tobacco use (based on 2013 data).
Of the women who have completed three First Breath sessions:
- an average of 31% remained smoke free or quit during their pregnancy,
- an average of 55% were able to reduce their tobacco use.